You want to appear at the top of the Google search results when locals search for the service you provide. Of course you want to be the top result! Ranking as the top result nets you statistical benefit of winning the customer.

Are you showing up in the top 3 results when searching for your service plus the town or state where you provide service from?  If you are showing up top 3 thats great! Did you know Google gives you some level of control in how your business appears when searched?

Setting up a Google My Business account gives you the ability to provide the most accurate information. You’ll have to enter the address where you operate from and then validate with a code Google will mail to your location. Using this process you can claim the website you are already using. After setting up your profile you can ask for reviews, add your phone number and hours of operation. Categories allow you to show up for categories of services.

You can add photos of your work, your team, and see how many people ask for directions to your business.

All of these areas when populated with quality information give Google several positive flags that your listing will help those that are looking for you.

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1 Comment

  1. I can never express the importance of a Google Business Profile for businesses I work with. Not only are they important to create but the maintenance is also extremely important. With all the new features Google is releasing for them they are indispensable. First, they released Posts for Google Business and more recently chat.

    So, as you say publishing the profile is important but maintaining it and keeping it up-to-date with all the cool features Google is giving us is even more important.

    Google Business Profile isn’t a create it and forget it page.

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