Twenty sixteen is over. Your new chapter for your website is just about to begin. Ready for that new chapter to begin? You can turn that new page with enthusiasm. Here’s 3 things you can do to begin to take more ownership of your digital space in 2017.
Write on Your Site Regularly
Whether your tab says blog or journal or whatever you call it, publishing on your website is critical to establishing yourself as an authority. Publishing has to happen if you want to show up at the top of the Google results. I talk with clients all the time who want to show up at the top – who wouldn’t. But they want me to wave my magic wand, and it simply doesn’t work like this anymore.
I can’t want this more than you do.
John Locke – https://www.lockedowndesign.com/everyone-wants-seo/
To show up at the top of the Google results page will require ongoing work from you. Much the same as a diet. Being on a diet and eating Big Macs for all three meals won’t get you very far. You want something you’ve got to work for it. Or hire somebody to do it for you. Well… you can’t hire somebody to diet for you unfortunately!
Install an SSL Certificate
Show your customers that you care about keeping their data safe. “What is an SSL certificate” you ask. When you are shopping online or just browsing a news site you can check where the URL is in your browser to tell if the site is secure. If you are using Google Chrome you will get a little green lock.
Never shop on a website if this little lock doesn’t appear. Also http will change to https.
What does a secure website mean? It means that even if somebody gets the data you are sending to a website they won’t be able to make sense of it. Your data get scrambled. Its the same concept as the telegraphs that the Germans used to communicate in World War 2. We could get the messages the same as them but they never made sense until we figured out how to decipher them. Once the Allies developed the Enigma machine it was game over.
You want all of your traffic encrypted so nefarious individuals can’t see what you are buying or steal your precious account information like credit cards and other intimate details. In fact pretend like your day is a balloon animal and Gru (read: hacker or government) is about to ruin it.
Consider Your Visitors Using Mobile Devices Your VIP’s
When you think of using your favorite website, what does that picture look like? Are you sitting at a desk with a big monitor? Are you on the couch with a laptop? Chances are you are wherever you need be with your phone in your hand.
If your website is slow or not optimized for a phone you need to give these users the VIP treatment. Mobile browsing accounts for the majority of time spent on the internet – http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/