I did it. I allowed myself to fall into one of the traps I warn my customers against. I fell for pretty theme syndrome.
Let me break it down – what pretty theme syndrome is, and why its bad.
When you build a website you build it on a server with software and a bunch of techy mumbo jumbo you likely don’t care to have that much detail about. Here’s the the thing to focus on – your website should have clean code that is easily understandable by search engines like Google.
My website often gets the backburner, because I’m always focusing on customer projects. So instead of coding my own website when I needed a refresh, I went out and found a trendy theme. The theme looked really cool and was the design of my website for the past several months.
While my website looked cool, I went in to check on the details and discovered that when I “popped the hood” of that theme the code was very messy. My search results were plummeting and the wrong information was getting pulled through when someone searched for keywords related to my business or even directly for my name.
Now I have to do a bit of cleanup work. I’ve already begun by putting up a new theme I wrote but now I need to go in an tweak everything to get myself back on the right track.
Sometimes its just best to listen to your own advice and not get lazy.